Premium Soft Plastic Lure Making Colorant

Bring your custom baits to life with our Premium Soft Plastic Lure Making Colorant, available in 21 vibrant colors and offered in 2oz, 4oz, and 8oz containers to suit any project size. Specially formulated for soft plastic lures, this high-quality liquid pigment disperses evenly for bold, consistent color in every pour. Whether you're aiming for subtle, translucent hues or deep, opaque shades, this colorant delivers unbeatable clarity and saturation without affecting plastisol performance. It’s heat-stable, non-bleeding, and blends smoothly for laminates, swirls, and solid pours alike. Trusted by hobbyists and pros, it’s the perfect choice to make your baits stand out in any water.